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Case Study 1
Case Study: Confidential Pharmaceutical Company
Q4 2024: Grayson Services hired by Confidential Pharmaceutical Company to promote an FDA approved physician administered RX product.
Deliverables:
- Development and compliance approval of telephone script/cover letter/supplemental materials
- Compilation of targeted lead lists
- Compliance/product/sales training of remote workforce
- Implement Customer Relationship Management (CRM) for lead tracking and sales reporting
Results 2025
Grayson contacts accounted for:
- The percent of sales from Grayson contacts continues to grow. By July’25 month-end, 21% of RXs written were from Grayson contacts
- In July’25, outreach efforts were expanded to pharmacies, resulting in 384 purchases
Case Study 2
Case Study: Confidential Pharmaceutical Company
Q4 2024: Grayson Services hired by Confidential Pharmaceutical Company to promote an FDA approved physician administered RX product.
Deliverables:
- Development and compliance approval of telephone script/cover letter/supplemental materials
- Compilation of targeted lead lists
- Compliance/product/sales training of remote workforce
- Implement Customer Relationship Management (CRM) for lead tracking and sales reporting
Results 2025
Team hired to boost performance of a legacy FDA-approved treatment for GI syndrome and acute enterocolitis.
Deliverables:
- Successfully marketed the legacy/niche product directly to practices.
- Bolstered product awareness and prescribing through direct sales and distribution of cost saving coupons.
- Delivered meaningful revenue growth during a three-year promotional period.
- Sales/prescription writing trends enabled a sale of the license at a significant return.
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